Project Overview:
This video was inspired by the popular TikTok "flip camera" trend, where the person making a request is revealed to be the one asking all along. We created our own version to bring a witty, on-trend moment to the College of Health and Behavioral Studies’ Instagram page while keeping in line with both CHBS and JMU brand guidelines.

Objectives and Strategy:
Our goal was to stay current with social media trends and creatively adapt them to fit our educational and professional setting. By leveraging this playful format, we were able to engage our student audience in a fun, relatable way while reinforcing the college’s approachable and student-centered tone.

Production Details:

• My Role: Videographer, editor

• Tools: Canon EOS R6, Adobe Premiere Pro

• Platform: Instagram (@jmuchbs)

Outcome:
The video successfully combined social media relevance with university branding, resulting in a fun and clever piece that resonated with students and helped increase engagement on the page.