Here’s a polished and detailed version of your “College Courtesy” video project using the “Very Demure, Very Mindful” trend:

Project Overview:
This video was inspired by the TikTok “Very Demure, Very Mindful” trend and reimagined as a fun, college-themed skit focused on basic campus etiquette and success tips. I co-wrote, co-produced, directed, and edited the video for the College of Health and Behavioral Studies’ Instagram as part of our strategy to kick off the new semester with engaging, relatable content.

Objectives and Strategy:
Our aim was to creatively blend a trending format with practical college advice, using humor and familiarity to capture student attention. The video highlighted simple “college courtesy” tips like group study room manners, hallway walking etiquette, and classroom behavior. All while staying aligned with CHBS and JMU’s brand voice.

Production Details:

• My Role: Co-writer, co-producer, director, and editor

• Tools: Canon EOS R6, Adobe Premiere Pro

• Platform: Instagram (@jmuchbs)

Outcome:
The video received strong engagement and was praised for its witty, trend-savvy approach. It served as a lighthearted yet useful reminder for students returning to campus and set a positive, creative tone for the semester.