Project Overview:
I directed, edited, and even sang in a humorous video created to announce the search for new staff to take over our videography and social media manager role at the college. While the video had a playful and entertaining tone, it still maintained the school’s brand identity and professional standards.

Objectives and Strategy:
The goal was to stand out with a creative and memorable approach to recruiting, using humor to engage potential candidates and the campus community. By blending “catchy” music and witty storytelling, the video effectively conveyed the job opening while showcasing the fun side of the role.

Production Details:

• My Role: Director, editor, and performer (vocals)

• Platform: Instagram (@jmuchbs)

• Tools: Canon EOS R6, Adobe Premiere Pro

Outcome:
The video received positive feedback for its originality and humor, successfully attracting attention to the job posting while upholding the school’s brand and tone.