Project Overview:
I conceptualized, directed, videographed, and edited a short-form video for the College of Health and Behavioral Studies’ Instagram page at James Madison University. The video was inspired by the “What Are You Listening To?” trending format on TikTok, which we strategically adapted to fit an educational context, making it engaging for our college-aged audience while staying within JMU’s brand and communication guidelines.

Technical Details:

• My Role: Co-producer, editor, and videographer

• Camera: Canon EOS R6, Adobe Premiere Pro

• Platform: Instagram Reels (@jmuchbs)

Outcome:
The final product successfully maintained the balance between trendiness and professionalism, and contributed to increased engagement metrics (views, likes, shares, and saves) on the college's Instagram platform.