Project Overview:
This video, created for James Madison University’s College of Health and Behavioral Studies Instagram page, humorously captures the feeling of missing students after they leave for fall break. I filmed, directed, co-produced, and edited the video, blending a lighthearted tone with a relatable campus experience to engage our audience.

Objectives and Strategy:
The goal was to use humor to connect with students by highlighting the shared moment of being on an empty campus during fall break. We wanted to maintain a warm, community-focused vibe. By combining playful storytelling with professional production, the video aimed to boost engagement while staying true to JMU’s brand guidelines.

Production Details:

• Role: Director, videographer, co-producer, and editor

• Camera Used: Canon EOS R6, Adobe Premiere Pro, Storyblocks for music

• Platform: Instagram (@jmuchbs)

Outcome:
The video successfully resonated with students by turning a common campus sentiment into a funny, shareable piece of content, helping to keep the college’s social media presence lively and relatable during the break period.